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C H R I S · 08-29-2007, 02:18 PM

4. Your prior employer Leisure Time, specifically Mark Carriere, invented the comp in porn - the compilation tape. Does this mean you're the one responsible for a lot crappy porn tapes?

I have alot of respect for Mark. He built an empire. Leisure Time produced and still produces an amazing amount of product. They own the largest content library in the industry. That being said, yes an amazing amount of sub-par porn was produced by them as well. With over 100 releases a month the quality of the scenes was not always the main focus. They did have the best boxcovers, which is what propelled the huge numbers (along with the low price). They also had successes in the celebrity tape arena - the John Wayne Bobbit Tapes and "Sunset and Devine" were all LTE products that had massive succcess.

5. You are one of the few who have made the transition from the video side of the adult industry to the internet. Why is this, and how to you feel about this?

I'll be honest when I was hired at AVN I was originally going to focus on the Video Side. There was more of a need on the Online side so with hesitation I accepted the position with the AVN Online team. I was a bit apprehensive about all you wild west internet kids. What I found is that the Internet side is much more social, and for me it was a perfect fit. I love people and the social nature of the Internet side (which is sorely lacking on the Video side). I embraced the nature of this veritical and I think I owe my success to that. I love meeting new people, clients and partners - when the need is there I help them with their marketing plans for print, tradeshow and our web properties.

To speak to the second question, yes many of the Video side people find the transition hard because they are set in their old ways. There are some pretty glaring exceptions to that rule as well - LFP, New Sensations, Red Light District, Vivid to name a few. I think in the future the Video will have to dare I say "converge" otherwise they will find themselves obsolete.

How do I feel about this - hmmmm. Well I like it because I am on the right side of where the industry will be going.

6. What are the differences between the video side of the adult world and the internet side?

I spoke to this question in the last question. The main difference I see is the willingness and effort to work together. On the Internet side your biggest competitor can be your closest business partner - you dont see that alot on the video side. Also the networking and social aspects of the Online Vertical have been perfected to a science. The old dogs could learn some new tricks from the Internet "kids".

7. Tends indicate that video sales are down while the Internet side is doing well. What do you think will happen to the video side of the adult market in the next five years?

Personally, I feel that DVD's and "Video" will phase out in the next five to six years. People will hold onto their hardgood DVD's and Video for some time after that but I dont feel that the sales or marketing push will be on the hardgoods. It will be all about content and delivery - whether you are getting your content delivered through your computer, cable, PPV. There wont be the need for the physical DVD. The producers that realize that, and most of them know its coming - will make the nesscesary adjustments to their business plans and succeed in the years to come.

08-29-2007, 02:18 PM
C H R I S Too lazy to set a custom title Industry Role: Join Date: Nov 2005 Location: Marina Del Rey Posts: 10,842	4. Your prior employer Leisure Time, specifically Mark Carriere, invented the comp in porn - the compilation tape. Does this mean you're the one responsible for a lot crappy porn tapes? I have alot of respect for Mark. He built an empire. Leisure Time produced and still produces an amazing amount of product. They own the largest content library in the industry. That being said, yes an amazing amount of sub-par porn was produced by them as well. With over 100 releases a month the quality of the scenes was not always the main focus. They did have the best boxcovers, which is what propelled the huge numbers (along with the low price). They also had successes in the celebrity tape arena - the John Wayne Bobbit Tapes and "Sunset and Devine" were all LTE products that had massive succcess. 5. You are one of the few who have made the transition from the video side of the adult industry to the internet. Why is this, and how to you feel about this? I'll be honest when I was hired at AVN I was originally going to focus on the Video Side. There was more of a need on the Online side so with hesitation I accepted the position with the AVN Online team. I was a bit apprehensive about all you wild west internet kids. What I found is that the Internet side is much more social, and for me it was a perfect fit. I love people and the social nature of the Internet side (which is sorely lacking on the Video side). I embraced the nature of this veritical and I think I owe my success to that. I love meeting new people, clients and partners - when the need is there I help them with their marketing plans for print, tradeshow and our web properties. To speak to the second question, yes many of the Video side people find the transition hard because they are set in their old ways. There are some pretty glaring exceptions to that rule as well - LFP, New Sensations, Red Light District, Vivid to name a few. I think in the future the Video will have to dare I say "converge" otherwise they will find themselves obsolete. How do I feel about this - hmmmm. Well I like it because I am on the right side of where the industry will be going. 6. What are the differences between the video side of the adult world and the internet side? I spoke to this question in the last question. The main difference I see is the willingness and effort to work together. On the Internet side your biggest competitor can be your closest business partner - you dont see that alot on the video side. Also the networking and social aspects of the Online Vertical have been perfected to a science. The old dogs could learn some new tricks from the Internet "kids". 7. Tends indicate that video sales are down while the Internet side is doing well. What do you think will happen to the video side of the adult market in the next five years? Personally, I feel that DVD's and "Video" will phase out in the next five to six years. People will hold onto their hardgood DVD's and Video for some time after that but I dont feel that the sales or marketing push will be on the hardgoods. It will be all about content and delivery - whether you are getting your content delivered through your computer, cable, PPV. There wont be the need for the physical DVD. The producers that realize that, and most of them know its coming - will make the nesscesary adjustments to their business plans and succeed in the years to come. __________________ C H R I S Retired Porn Veteran BH4L