Quote:
Originally Posted by RawAlex
Paul, one of the weird things about any business that is dependant on advertising to make it's business model go is that advertising costs money. The cost of a magazine ad, an advert in the local paper, on TV, or on radio is a key component for any business that depends on getting the word out and getting people to their doors in that manner. From hollywood movies to the local bar with a good band playing this weekend, everyone pays money to promote their product.
Smart business people make sure that their business model includes enough money to pay for advertising. If they don't nobody will know they exist, and all the great prices and great entertainment would fail. They know there are hundreds or thousands of similar choices out there, and they can get ahead with widespread public exposure.
Porn on the internet is exactly the same thing. Without marketing, most people don't know where to find what they are looking for. The spread of tube and torrent sites is because of word of mouth advertising, and now for the torrents some pretty amazing SERPs in Google which is sucking off a ton of traffic from normal sites.
Cut the price of porn down to $1 per viewing, and you won't have the budget to get enough people in the front door to make it worth doing. Just go have a look at Google ad words and figure out how much porn keywords are worth. Then figure your conversions and let me know how profitable your business would be.
I don't care if I am paid $25 a sale for 100 sales or $10 for 250 sales from a given sponsor, because as long as it requires the same amount of traffic to do it. Cut my payout per sale in half but make conversions twice as good, and I don't care. It is a bottom line business.
If the programs can't pay, then perhaps all my sites will become havens for pay per click stuff...  |
Firstly you tell us the business is dependant on advertising. Then you tell us the business is under threat from people who don't advertise, well don't pay for it as much as others.
All businesses must let the customers know they are there. Problem is when one side of an industry is spending too much and the other is taking their business by spending a lot less.
You keep telling us it's essential to keep the present business model of very expensive advertising, so you can keep a job, but you keep telling us we are going to be closed down by people who do not have expensive advertising. Which one is it?
Yes you can turn your sites into PPC, but you will not get paid as much.
Google porn Adwords will cost less if porn advertising budgets are cut.
You will have to take less if there is less to share out, or find another job.
The one thing you must always remember is TRAFFIC IS KING. If you own it, if all you're doing is "handing a passer by a leaflet for something he will not buy" your expensive traffic is not worth shit.
Even if you bust every site stealing content, the days of selling an over priced to the surfer are over. If you can't adapt to the new Adult Net then that's your problem. It might be mine as well.