Quote:
Originally Posted by xxxjay
I have found from 10 years of tinkering with the numbers on these things that even if a site is converting great without a trial, you can add in a trial and the signups will get on an average 4x better.
Yes, there are a lot of trial hoppers that don't want to join full, but will join again and again on trial. This is one of the big reasons we refuse to go PPS.
When someone joins one of our sites on a trial they have full access to the site they joined for 2 days before it converts to full. If they join on trial, if they want any of the other sites in the network it is an upgrade. By doing this we've brough our trial to full up about 12-13%.
One of the unexpected side effects of this is we saw WAY more people joining on full because they wanted everything and that is great.
To just say, "I don't do trials" is very short sighted and costs you sales. I've seen more than enough data to say that for certian.
I don't think doing a PPS on full joins only is a real PPS. That's just my  |
I hear what you're saying.. But from a purely affiliates point of view (i.e. I don't care about conversions from trials to full with a PPS program), whether a site has a trial or not doesn't matter. We've just been conditioned to assume that a site with a trial will convert better than one without which simply isn't true. We all have sites we promote that are 1:2,000+ on a $1 trial. I could send 4,000 to a full priced site and still end up making the same amount of money, actually more since you're typically only geting $20 - $25 on a $1 trial but $30-$35+ on a full priced trial. As you show with your stats, it's only $$ per click that matters.