Originally Posted by Lenny2

$70 on a $30-35 signup shouldn't sound high if a $35 payout on a $3 signup doesn't sound high.

People who join for a full month upfront stay on average a full month longer than trial members who convert to full monthly members.
Plus, if your site is "great" then you'll convert half of your trial members to monthly....that's a big "if", not every program can do that.

So if you can pay me $35 on a 2.95 trial...when only half of the trials will convert to monthly (if you're lucky), and the ones that do will stay a month less than the members who take a full month upfront....I don't think doubling the payout is unreasonable.