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Heres what I started to consider when I sold banners or any design really.
Screw trying to make the price sound good for the client. You will only hurt yourself in the end.. Dont get me wrong, be fair. but dont put yourself out to satisfy the demand.
Theres a few things to consider. Skill and who can do this these days. Your hardware. What computer are you running? Did you just buy it? Did you buy it for your work? Then your software. Did you buy your Photoshop? I know I did and for anyone that has... Its fucking A expensive. I use fireworks for animated banners... theres another program.. (it came with my MX suite) also expensive... Time... how much time does it take you? Franck cannot make that banner in 5 minutes... half hour maybe...
Lets not get into flash and movie trailers...
The cost of good honest webmastering is rising... dont short yourself... and keep it real... in the end if you do both... you will have happy return clientele ...
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