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A client buying ad space a few months ago also wanted new creatives made for his site. I charged him $75 for:
1 static standard-sized banner
1 animated over-sized banner
1 animated button
And that's my "with ad package" rate. If he was buying just the graphics it would have been $100 bucks. Some of those banners are made of blendings of 2, 3 sometimes 4 different other images or photos.
And as far as I've ever known of it, most local web design houses charge $65/hr and up for graphics creation.
However, if you can bang out a decent banner in 10 minutes, then I suppose selling them for ten bucks apiece isn't raping yourself. I may be stuck in 5-year-ago mode, but I won't work for peanuts. Same with gallery designs, some guys sell them for next to nothing. I'll do 6 for $150, and that's as low as it gets with me.
I'm not a fulltime designer but I've done and sold my share of work over the years.
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