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Reguarding seo...
bolden your word or phrase of choice... use it but dont abuse it... mess around with hiding it with css ... but... google is wise to it a smidge... i havent noticed others...
focus on a page, not a site... help from others is key but also do you part within your own ...
again... use it... dont abuse it...
to some its Biblical... but to some is Judeas
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