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Old 10-11-2007, 09:35 AM  
Rand
Industry Vet
 
Industry Role:
Join Date: Jan 2002
Location: Santa Monica, CA
Posts: 2,663
Quote:
24. Was Cross-Sell your first love?
My first love was the Internet. Then, T3 speed.

But yes, cross sells have worked very well our clients. Used properly and not abused or disguised, they are an effective cross marketing tool. They are not for everyone, but, well managed programs with long term goals can use them with excellent results.
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-- Rand


Payment Industry - Communications - Quality Assurance
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