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The PPC yahoo traffic converts a ton better than Google PPC traffic. Google gets like 3x more traffic I think than yahoo but the quality of person using Yahoo is better.
I guess you could compare it to an eBay shopper versus an Amazon shopper. The Ebay shopper is looking for a steal and doesn't want to pay much and the Amazon shopper typically has more disposable income and is looking for something more unique and is willing to pay for it too...
My 2¢
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