I think he did it with the initial intent to "help" while at the same time getting views to his blog. I believe he thought webmasters would be proud of him and pat him on the back for doing a good job and refer people to his blog.
But now webmasters are attacking him for it and it's pretty obvious that he made a very bad move. Instead of admitting he fucked up like a man he just gives off this "I don't give a fuck" attitude and hopes everyone will forget about it. Sucks for him because I don't think Franck is ever going to let anyone forget about it.
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