Quote:
Originally Posted by Chio
Yes but I am prepared for the inevitable
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Agree - plans A to Z are in the filing cabinet
Consumer spending, despite attempts to raise it, did not work last month. A credit crunch has already started and, depends what this current quarter shows, but there are no indications of any light at the end of the tunnel, and, until there is, consumer confidence will prob stay as it is or possibly decline further.
A real acid test of consumer confidence is not on the net, but in print media when trying to sell X product off-the-page and this has to be done in the lifespan of the media, - could be a day (for daily press) or a month for a mag. Dump $100K of promo in a monthly mag/s when the public are "distracted" by other issues such are wars, financial unrest etc - sure as hell will lose big time and unlikely to even cover the promo cost.
Same on TV - no advertiser wants to buy spots in the middle of a program about eg Iraq, or, if they do - they sure are unlikely to paying rate card price.
The net is no different, - if spending confidence is not there, the clicks to that signup page will not happen as in more stable times.