Overture Minimum Bid Rates Doubles
As forecasted on many PPC/SEO boards, the minimum per click rate just doubled effective 10pm EST (7pm PST). Just thought I'd let everyone who advertises on Overture know...
Attached the email from Overture:
--- New Minimum Bid ---
In the year ahead, you're going to see a number of innovative enhancements to the Overture service that will take your paid search program to a whole new level, allowing you to capture even more qualified leads from a wide range of affiliate partners. To help make these changes happen, as well as to offset the increased costs associated with securing long-term domestic and international distribution partners, Overture is instituting a moderate price increase, raising the minimum bid from $0.05 to $0.10, beginning today
WG
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I play with Google.
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