Here's some helpful tips from one of the UBERPIMPS of online marketing, Seth Godin:
http://sethgodin.typepad.com/seths_b...-create-1.html
His advice applies to most types of sites. In particular, the following apply well to adult and gaming sites:
6. Measure. If you?re not improving, if the yield is negative... kill it.
7. Insight is good, clever is bad. Many websites say, ?look at me.? Your goal ought to be to say, ?here?s what you were looking for.?