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It's a vicious cycle between the advertising and the consumer..... they make advertising based on what they know we will want, but what we want is based on the advertising we see/hear.
In a sense, they lead each other down the path.... as consumer's change, so does the advertising, and as the advertising changes, so does the consumer.
Consumers WANT more Christmas.... advertisers push it. Advertisers push more Christmas, consumers want it.
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