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business thread: whats the natural % of traffic loss?
all this recent talk about zango, got me thinking about this. sponsor shaving aside, id guess there is a 'natural' loss of about 12-15% from the traffic sent. what am i missing here?
Tracking Issues - you dont credit for the sale (surfer had cookies disabled, sponsor did not have ip or pixel tracking, surfer had a weird browser, or some other technical issue where the sale went through, but you did not get credit for it)
Spyware theft - Zango or some other company switches affiliate codes or redirects traffic. i figured about 4-6% of adult computers have zango on it and aprox 1/2 to 1/4 of them have something that may change your credit for the sale of your specific sponsor
Surfers directly typing in the url
Tracking issues 9%
spyware theft 2%
Surfers directly typing in the url 1%
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