From what I've seen, unless you're a carrier, sms/mms aggregator, billing solution or some provider of mobile services (i.e. messaging / wap platforms) it's a pretty tough game. Sure, $3.5 billion off mobile porn may be seen by 2010, but I think most of it's going to the companies who own the infrastructure and not the people peddling their wares. Then again, if you can get even a small percentage of $3.5 billion, you'll be doing better than most.
Just my $.02 though.
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