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Yeah, its super easy to build a browser bar or a "Browser Helper Object" (BHO) that just intercepts every webpage request, scans the request for a pattern match on thousands of program's affiliate code structure, and does a string replace of the affiliate ID... everything else about the request is legit. They can often even change out the referring URL in the request headers to a legitimate page of their own.
Pretty hard to detect that... even harder to correct other than banning the douche.
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