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On BBCS, putting up a single "news" page on the main page, announcing a few sets with small thumbnails and a little text would do well I think.
Right now it looks like just a shopping cart, and gives the impression that very little work has been put into it.
On BBCS, replace "search filters" with "categories". Makes it a bit more clear what it meant.
The text about the imporrtantce of USC 18 2257 info really doesn't need to be on every page. Instead, put up a big link to it on the main page, and give it it's very own page.
Make it more clear that the site is affiliated to the Paul Markham content store. That way, you can benefit from your own credibility. People will know they're not being screwed and that they'll get quality. Just say something like "This is Paul Markham's Special Offer site" or something like that.
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