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I'm going to go out on a whim and say that the problem is...
Having to pay a subscription per month to get legal porn.
In my mind, having been raised within the "technological age", I'm of the mindset that I should pay per product, and not pay a monthly outgoing, which I may not always be able to afford (look at the record number of people finding themselves in debt for overspending) or get full usage out of - so why should I pay $30 a month when I'm only really interested in one or two of your videos?
Yes - I know - somebody is going to run in an say "But, Mister! You can get PPV videos now too!". Indeed you can - but ironically most PPV sites I've seen whose marketing seems to support my argument ("Pay per clip instead of monthly", "Pay for what you use" etc.) actually want you to take out a subscription to do this, or prefund your account with some ludicrous amount when all you want to do is login and pay (we've got plenty of non-adult exclusive payment methods available - Credit cards, Debit cards, Pre-paid cards etc.).
Think of it this way; before "pay as you go" mobiles, the mobile industry wasn't all that popular - teenagers weren't old enough to be able to pass a credit check for a phone and the tariffs were ridiculously high. Then, some bright spark had the idea of allowing people to "top up" their phones as an alternative to needing a contract, and suddenly the marketed exploded to such a state where every kid and their dog has a mobile phone, making massive revenues for operators who now actually have to subsidise the handsets in order to attract people to their contract offerings, such is the popularity of the pay as you go scheme.
So there you go - disagree, or more likely, ignore this post as you want/will/give a fuck, but I really think that some of you need to look outside your front doors at the economy we have today. Sure, in the old days when people barely knew what an "interweb" was, or a "modummmmm" they were all too willing to get out a credit card and subscribe to any old site because it seemed like value for money - "As much porn as I like for the price of one VHS porno movie? I like those odds!" - but now, with DVDs becoming cheaper, and a wealth of alternative distribution channels available, people aren't going to see the benefit of paying on a monthly basis when they might not be interested in your content next month, or even be able to afford the $30 fee; but I'm willing to bet they'd be more than happy to pay you $0.99-$3 for a movie instead, and I'd bet before they knew where they were, they'd have spent $30-40 on movies anyway.
Let me give you a closing thought; as a consumer, do you go to iTunes and pay $0.79 per song, or do you go to Napster and get locked in to paying $20 per month for at least 6 months?
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