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Old 01-07-2008, 03:42 AM  
Paul Markham
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
Originally Posted by Diligent View Post
One step the industry could take to keep things going smoothly for everyone, from big programs to smaller affiliates, could be to gradually lower the price for site memberships ALONG WITH membership length.

2 weeks access for $15-20, 1 week access for $10 and keep 1-3 days access at around $5.

I'm sure many affiliates thinks this sounds ridiculous, or dangerous.. and will until they see their amount of joins increase instead!
We recently put in a 3 day trial, joins sky rocketed by a factor of 10 yes it was that much. The amazing thing was the number of people who join for 3 days and immediately cancel. They only want 3 days and not going to take more. Affiliates can stick to only selling $30 joins, but they will be the losers.

Rebills have climbed so I can see the traffic is falling into different categories. (A) The guys who join for the 30 day membership had dipped a bit, (B) Rebills have climbed very steady and now make up most of the income, (C) the big number who want 3 days and not going to join for

You can lead a horse to water, but you can't make him drink. In the future this will read "You can send traffic to a site but you can't make them join."

The only reason you're losing sales to Tube sites is Tube sites are appealing more to the surfers than paysites. What paysites have to do is win back the surfer. Closing Tube sites is not an option.
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