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If possible, you might want to show them other sites that you run to let them know that you are a legitimate webmaster. Another thing that I do at times when requesting access for my review site is to let them know I'll also be pushing traffic directly to the review via other sites in my network so they have a direct traffic boost (as opposed to the SE traffic / bookmarker traffic, which you won't have yet since your site is new).
If you don't happen to have other sites that you can use for an example for the program, I'd say just go with asking. The worst that can happen is for that they say no, but I honestly can't say I've had many programs turn me down, even when I was first starting with my review site.
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