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Old 01-11-2008, 01:15 PM  
Eman - PG
PG Co-Boss
 
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Join Date: Nov 2003
Location: GFY
Posts: 524
My advice to anyone running a paysite:

There's 3 types of surfers: stupid ones that forget their rebills, logical ones that weigh the value of a membership and ones that cancel right before they even log in just to make sure they don't forget later. Statistically most rebills are lost due to billing issues (non sufficient funds) and surfers that cancel right away. That leaves you with a relatively small percentage of surfers who's retention is influenced by how good your content and members area is. If you have a decent working members area that's updated with high quality exclusive content you're already way ahead of the pack, however there is a point of diminishing returns due what I said before, where tweaking stuff, adding extra access, adding more updates is just going to cost more than it brings in.
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