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we're bred into a consumer lifestyle , it's unavoidable to not be sucked into the trap as a child. marketers do not market to adults, they market to children. an informed adult can choose to not desire unnecessary things, but the parent is no longer in control. television is a major perpetrator in this. roughly 30-40 years ago a drastic change in consumer patterns took place and the parent was taken out of the decision making roll. remember your beloved saturday morning cartoons? you can thank them for conditioning you to be a good little consumer. they were put in place by television networks specifically for the purpose of putting together a bunch of impressionable children to be advertised to. when the strategy was revealed to be a huge success they a step forward and created what in the business world is refered to as a 'program length advertisement' or what make up MOST of the cartoons you see today. the cartoon itself becomes nothing more than a massive marketing campaign for a product line. transformers, strawberry shortcake, ninja turtles, pokemon, you name it. multi-million dollar marketing projects and nothing more. the parent was taken out of the decision making position and the child was the one making the shots. any parent who didn't buy these toys for their kids was looked at as the enemy, and the cycle began. from the time you're a young child you want overpriced shit that you don't need, and then it just carries on from there.
advertising towards kids is the major problem. they just don't understand the difference between leisures and necessity.
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