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I really don't see the point for the webmaster to attend a show anymore either.
Firstly, the admission cost (in addition to the travel/hotel expenses), makes no sense. Companies paying to showcase their stuff (ie. a booth) should be the only ones charged anything. Do that and you may just see a few more webmasters at shows. Making them pay however is like me paying a cover charge to enter Wal-Mart.
I think the few webmasters that go these days fall mostly into these categories:
- Vacation
- They like to party
- To see friends
- To collect swag
- They are HUGE affiliates so their main sponsor invited them and covered the costs (rare but still happens)
Shows are pretty much all B2B now.
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