One more point
In the old days - there where maybe 2 or 3 shows max per year. Now shows are saturated - I don't know of any industry that averages 1 trade show / event per month - which this is what seems to be the current rate for this biz.
Reduce the number of shows per year to 2 or 3 and the interest may jump up again - and become more interesting for both the established and new-comers alike.
