Quote:
Originally Posted by shahab6
For my credit card website, I was thinking to put the money into paid advertisement such as buying Links,PPC, SEO advertisement, and other form of advertisements. Basically try to being on the first page of Google, yahoo and MSN for hundred of credit card related keywords.
But I don't know what will happen if that idea fails, will the investors sue me?
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I've some experience with credit card sites and generating leads .. if you are thinking to invest in PPC advertisement, you cannot be sure of ROI unless you have some working credit card campaigns. Unless an investor is a moron, he wont invest without some proof of positive ROI generated in past.
For example, you invested $100 on PPC and generated 4 leads of $50 each and made $200 .. but the problem is you don't have $10k to invest and make $20k ... this way you can find investor. But if you are simply "planning" to use some techniques (SEO, PPC) you have no proof of past success, forget getting an investor.
As for suing you after being unsuccessful, I'd say NO .. since most of the times this thing is discussed and mentioned in contract.