Quote:
Originally Posted by quantum-x
If you had the option of paying $500 for an iPod or getting one for free, what would you choose?
The analogy falls short..
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The real question being, how many people HAVE that choice, but STILL choose the complete experience? We underestimate consumers assuming they ALWAYS go for the deal. Many consumers go for the experience, they get more out of a purchase than just making the purchase.