The way you word your question, it sounds like you (or your friend) think it's okay to use copyrighted material as long as the site is free. Where in the world did you (or your friend) get such a hare-brained idea? The question isn't one of profit, it's one of ownership and the privileges of ownership. In some ways, offering the stuff free is even worse, since other people considering pay to use it will then have to compete against someone who's putting it out free of charge. Not a fair competition situation at all. At any rate, fee vs. pay misses the entire point: If it belongs to someone, you or your friend need to get permission from that party (though I wonder if your "friend" is like the "friend" a doctor asks questions for, when all along he's asking for himself).
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