The Collapse of the Affiliate Marketing Model
The Commission Junction and the 2Much Media/NATS Complaints seem to be on track to collapsing the Affiliate Marketing Model which has become like a giant pyramid scheme. With several of the largest Affiliate Programs claiming double digit losses in revenue and/or market share the reasons are multifaceted and so many areas need to be addressed.
The re-filing of the 2Much Media (NATS) case last night may broaden the scope of the hit on the adult industry and the complaint asks the court to be recognized as a class action law suit. With the Commission Junction Class Action it was slow to get companies to jump in which may also be the case with the TMM Motion to be heard in late April. I look forward to the TMM response and I am sure it won't end there.
Although both cases are different on merits having two of the largest affiliate program managers under fire and in litigation is not good.
You can find a copy of the Commision Junction complaint on line - I haven't posted 30 times so I can't include the url.
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