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By "full length" if you mean something like 45-60 minutes, like mine, you have really little choice but to continue in real media. (Not streamed, served from the HTTP server)
Mpeg and even .wmv are just too large to handle long movies when most surfers stilll have dialups.
Most people I know with "feature" sized movies break them into 5 minute clips of real media. That works out to about 8 meg each clip at 256 kbs setting, which give reasonably good resolution, using Realmedia 8 I think it is.
I watermark the entire video with my website address. If it ends up on Kaaza, at least its a free ad.
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