GoFuckYourself.com - Adult Webmaster Forum - View Single Post - Sometimes I have to wonder about corporate decision makers.

Brad · 04-08-2008, 07:22 AM

Looks like they just changed the cups. They are keeping the same logo and signs.

I don't think it matters anyways. By now everyone knows Starbucks. It has been ingrained into our culture. I'd imagine they are just doing so to change things up and reinvigorate interest in the brand. They did have to shut down a bunch of locations recently.

Any sucessful brand has to do this at one point or another. Look at Nike, Coke, Apple, etc.

04-08-2008, 07:22 AM
Brad Confirmed User Industry Role: Join Date: Jan 2007 Location: Toronto Posts: 2,510	Looks like they just changed the cups. They are keeping the same logo and signs. I don't think it matters anyways. By now everyone knows Starbucks. It has been ingrained into our culture. I'd imagine they are just doing so to change things up and reinvigorate interest in the brand. They did have to shut down a bunch of locations recently. Any sucessful brand has to do this at one point or another. Look at Nike, Coke, Apple, etc. __________________ Affiliate Manager/Media Buyer ICQ 376 978 529 Skype: bradleyjwscott [email protected]