Quote:
Originally Posted by baddog
I would be willing to bet that a majority of the people that see a TV show or movie that shows someone drinking coffee from one of these cups, will immediately know it is from Starbucks, even if just a portion of the cup is displayed.
You don't need to see the entire logo to know who is it. That distinctive green sets it apart. To me, that is successful branding.
So, why would they change from the green to a brown logo? Anyone?
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Escapes me. From courses in marketing, green would be the better choice. There are psychological responses to color. Seems to me the color brown would just plain be wrong even with a new logo and new branding.
Given the amount of money involved, one would think they tested the new logo design including color in 'focus groups'. Having worked in the advertising industry a bit, I know that doesn't always happen.
So go figure??? Their reasoning would be interesting to hear.