What's Google got to be scared of? As long as they keep their searches returning great pertinent results they have nothing to worry about, people are creatures of habit, before I'd stop heading directly to Google they'd really have to fuck things up.
I don't hear people saying 'Did you Alta Vista that?' or 'I Fast the Webbed that chick dude she's hot!'. 'Google' is in the consciousness of the world, part of the language. Can't fuck it up unless they try really hard.
I dunno about the other parts of their business where they sell/lease their search technologies. Maybe these deal affect the future of that but for a web surfer, Google is it.
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