Very interesting move for Overture. It seems to me that they're buying up any index which is available for acquisition. First Altavista, now FAST. Inktomi was bought out by Yahoo a while ago which pretty much only leaves Google, DMOZ and Looksmart as the only major indexes left out there. And considering inclusion can only be purchased at Looksmart, I give it a few weeks before a major player like Yahoo, MSN or Overture buys them out. Unfortunately this news comes to be rather disturbing given that Overture is starting to dominate too much market share in my opinion but we'll have to see what they intend to do with Altavista and FAST before knowing for sure. I hope they don't abandon the free listings entirely on their new acquisitions but I wouldn't be surprised if they did given Overture's over-zealous business model in squeezing advertisers. Regardless, it seems that the number of players are getting smaller and smaller which is never good news.
Thanks for the heads up SEGuru.
WG
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