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Vendot: The thing with these kinds of acquisitions is the position of the acquirer. Overtures business model has a sideaffect. CASH.
PPC is a cash business. So with distribution comes volume clicks and a strong average cpc.
Overture has been masters in the art of pay for performance in the search space. If they can continue to deliver as they have...with PFI now as well...then I think they have a strong chance at seeing a ROI.
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