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i've been shooting HD for a little over 6 months now and i wish i started earlier. i had an HD camera for about 18 months but never offered HD because i thought it would kill me on bandwidth but it didn't. i modified my member's area so now i offer 3 quality versions of each video with the highest being 1280x720 and our members love it. i think it will be standard very soon. even if you don't offer HD videos, you should shoot in HD.
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