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So it now seems much more clear to me with Ron. Ron never had a chance in hell of winning. He knew it and I think deep down his supporters knew it. But he gave it a shot which is more than most will ever do. But you have to know that he knew he was going to put out a book. If he hadn't run for president how many books does he sell? Some, for sure, but he is not getting on the NY Times bestsellers list. But he raises some money, he runs for president and he builds an army of followers and bam, instant best seller. Not a bad marketing plan really.
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