Piracy is not all bad. It has been the driving force behind putting a computer in most people's homes on such a rapid timeline.
I think it hurts the big artists the most, and majorly helps out the indie artists who need to get their name out there.
Besides, the big artists and their record labels have monopolized the record stores, radio airwaves, tv and every other form of media for too long anyways. They've proven they're greedy and won't help out the little guys, in fact they do everything they can to suppress the little guys.. So fuck 'em.
Hard to see the value in pirating porn though.
I think it comes down to if you need the branding, you're happy to take it. You just want to get your shit out there any means necessary.