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I wouldn't pay anything. I actually did a fifteen to twenty minute phone-in interview about three years ago on the show to promote a non-fiction book I'd written on the 80's music scene. The interview went great, but sold maybe ten copies from it. Same thing a month later with the Mancow show.
OTOH, all the interviews I did with crappy little regional stations in the middle of nowhere produced tons of sales. Go figure...
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