Originally Posted by brandonstills

I agree with pretty much everything you are saying. It was an over-generalization to call attention to a point. Although, I would hardly call videobox a tube site.

The questions you pose are rhetorical in nature, as I'm sure you intended, but I think they are extremely valuable in that they call attention to the general state of mind of the industry. Obviously it would be better if those things were true, but does anyone really have any control over it?

Part of the reason I think people are struggling in the industry is because their strategies, business models and processes were copied, with little thought as to why, from previous people when the business climate was dramatically different. Things have changed since then and consequentially so must the industry.

Any successful formation of strategy must first start with an assessment of how things currently are (the terrain) followed by an inventory of what you have available to work with (talent, resources, energy, passion, etc). ONLY when these 2 have been properly identified are you free to develop a plan.

It would seem the industry as a whole is cognizant of these changing conditions, and even quite vocal, but for some reason chooses to ignore them. It reminds me of the bible when it talks about the foolish man that built his house upon the sand. Well, it's raining now and the winds are blowing.

Take a look at the current situation around you and ask what can I do, given the circumstances, to profit here? Think outside the box. Put yourself in the customer's shoes and come up with something they want. Don't copy what everyone else is doing, innovate!