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Today the surfer is KING treat him as it or someone else will.
Yesterday the affiliate was king. Today it's changed. Adapt or die.
Powerful words, are they true? Yesterday if the surfer wanted good porn he had to join a site to get it. His options were few and a paysite was his best option, today he has Tube sites and Torrents to get his porn from and besides being free they provide an endless stream of new, to him, scenes.
Paysites have to win back the surfer trust and desire to buy porn, it can be done all it needs is a change in the way we operate. Here are a few ideas that might work to win back those who will spend for the convenience and luxury of getting their porn from a paysite.
Price. If he will only spend $1 for 1 day we have to give it to him. Better if he will spend $3, but we have to balance the effort of winning back those who will not against the long term benefit of changing the way he thinks.
Value. The surfer has to see the value of joining a paysite. Sites with 40 poor porn scenes will not convince a surfer to spend $30 for a month and have done long term harm to us all. We as an industry can give him 400 scenes for his money. We choose to give him 10 sites for $30 to squeeze money out of him. This route is getting harder and harder by the day. Give the customer value for his money, or he will not give it to you. It costs very little to give him mobile phone or ipod porn scenes as an existing options. It's more value for his buck and more reasons to spend it.
Quality. This is another excellent way to win back those who will spend money. Quality comes on different levels. Quality of experience, we have to stop screwing over the surfer before we lose them all. Well managed easy to use sites are customer friendly place. Quality images, Tubes can't deliver a scene in a quality a paysite can. Quality porn is essential. In the niche you're selling, models putting heart and soul into a scene and shot by people who understand the porn they're creating.
We as an industry can no longer rely on the old method of sending more and more traffic to convert at the same numbers. We have to convert more of the surfers already landing on our sites. This is the only way forward. The dream that free porn is going away is pointless. The only way it will disappear is if world governments stop porn outside members areas to protect children. Nice idea, we can't wait for it.
Today the surfer is king, treat him like it before others do. Well others are already doing it and we are suffering.
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