DIGITAL PLAYGROUND COMMITS TO SIMULTANEOUS DVD & BLU-RAY(TM) RELEASE OF ALL NEW TITLES
All New Digital Playground Movies to Be Simultaneously Released On Dual Formats
June 9, 2008 --- VAN NUYS, Calif. --- In order to meet the growing demand for Blu-ray(TM) technology, Digital Playground announces its commitment to release all new titles simultaneously on DVD and Blu-ray. In addition, the innovative industry leader will continue to re-release at least one library title on Blu-ray each week. As of June 13, Digital Playground will have 21 Blu-ray titles to its credit, 3 times more than any other company in the adult entertainment industry.
Company Founder Joone is adamant about Digital Playground's role as technology leaders. He says, "At Digital Playground, we continue to implement the latest technological advances in our production methods and the distribution of our quality movies. We committed ourselves to the high definition format over 4 years ago and we continue to prove our foresight with our extensive Blu-ray library."
Major distributors of adult content are taking note of Digital Playground's trail blazing. Shannon, the Editorial Director for AdultDVDEmpire.com says, "I think it's great that Digital Playground has become the first adult studio to take the leap and make all their Blu-ray releases day and date with their standard DVD releases. This is something no mainstream studio has done yet, so it's an event quite noteworthy for the future of the Blu-ray format."
Shannon continues, "Digital Playground has established itself as the best adult studio for Blu-ray in terms of video and audio quality. Adult customers should be very excited about them going day and date on Blu-ray, since those who have upgraded to this new hi-def format will no longer have to play the "waiting game" with new adult titles--they will be available to them on day one."
Blu-ray is already proving to be an extremely profitable market, and Samantha Lewis, Digital Playground's CEO, knows that the best is yet to come. She comments, "The fourth quarter of 2008 is going to be huge for Blu-ray sales. Technology industry sources predict Blu-ray players to drop in price by $100. Many people will receive their first Blu-ray player during the holiday season, and then will rush out to buy any title they can get their hands on. Our goal is to make sure that all of our titles are readily available for purchase."
Being on the forefront of technology is nothing new for Digital Playground. The company was created around the concept of innovation. In 1995, Joone developed the cutting edge CD-ROM title "Virtual Sex Shoot", and the company was forever on the map. Then in 1997 Digital Playground launched the famous "Virtual Sex(TM)" line of interactive DVDs. In 2004, the company released "Island Fever 3", the first adult title to be filmed, edited, and delivered in high definition format. Then in 2005, Digital Playground released the first adult iPod trailers, followed by the first adult movies for purchase on the iPhone in 2007. Digital Playground is not one step ahead, it's miles.
About Blu-ray(TM):
Blu-ray, also known as Blu-ray Disc (BD), is the name of a next-generation optical disc format developed by the Blu-ray Disc Association, and is supported by more than 170 of the world's leading consumer electronics, personal computer and media manufacturers, video game and music companies, and major movie studios. The format was developed to enable recording, rewriting and playback of high-definition video, as well as storing large amounts of data.
About Digital Playground:
Digital Playground is the world leader in adult filmmaking and interactive formats boasting the largest HD library available. Since the Company's inception in 1993, Digital Playground has earned over 200 awards, currently garners more than 80% of high definition sales within the adult market, and is a leading provider of Blu-ray(TM) titles. Female owned and operated, Digital Playground emphasizes quality first, employing fastidiously high production values in erotic film for women, men and couples. Digital Playground's commitment to excellence, innovative technology, brilliant full-length productions and exclusive Contract Stars are the secrets to its success and makes Digital Playground the most highly demanded supplier of content for hotel, cable, pay-per-view and mobile networks worldwide. For more information visit
www.digitalplayground.com