Originally Posted by D-Money

I forgot to mention branding.

Usually I like to brand my name on the event, so when I cold call someone, they know who I am. Sometimes I don't offer services to the masses (like my marketingfirm), I only take a few clients at a time. But right now, I have some services like Feedmorphers that gets visibility in my Players Ball newsletter.

Lot's of biz gets done during the year from these events I throw, but you don't see an immediate return most of the time.

But hey, most people in our biz knows who I am because of the event. It opens up doors.