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Originally Posted by WiredGuy
My honest opinion:
Love the idea of free badges, of course problems can easily occur with this like bringing friends, free loaders, etc.
So my opinion is a middle ground solution, free badges, but you need to prove you're in the industry. No on-site registration, must have a website or prove you're related to the industry. If you're new, signup to a program and get them to register on your behalf. Make people jump through some hoops, if its free, they'll do it.WG
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That being said, check this idea out...
How about a main sponsor of the trade show BUYS the sponsorship for the online registration. Meaning, that in order to register, you must prove you're a webmaster by signing up for this companies sign up form. Imagine that you have over 1000 attendees signing up for your affiliate program in order to register for the show! They don't have to send traffic, but it puts them through a screener where they at least have to give their tax ID or Social Security # and website. Then, after signing up all of those people through to an affiliate program (which also regs them for the show in 1 swoop), how much would THAT cost for a sponsor? Probably enough that the show can be free to webmasters! And the show makes money!
Genius idea.
WG and I want 10% of this concept as a sponsorship to the first show to do this.