mattsbeachhouse

Producers/Directors/Content Creators



Problem: Please learn your craft. I cannot say it enough. Learn to white balance correctly. Use a tripod. We get it. You’re gonzo. You’re hip, happening, artistic, visionaries, etc… Ok. But hold the camera still. Rubbing one out to some of today’s movies is equivalent to jerking off in a car on a bumpy road. Build your scenes. Make people want to be the guy on the screen. There is a reason sites like Naughty America is doing great business. The chicks are hot and the video is usually pretty good. Sites like Amatuer Allure are always setting the bar for having the hottest chicks with the best quality. Give your customers something extra. Cut your scenes down some. Does it take the average guy 30-45 minutes to rub one out?

Solution: Even the reality porn sites incorrectly reflect reality. Less is more. Really it is. Provide some serious content rather than “Hi, my name is….” right into action. I am not saying write an actual scene but for the reality sites, why not make it seem like we actually to get to know the real girl (not her on screen persona) before rubbing one out? Let us see some genuine laughter and fun. How many times have you met a girl and then went straight into oral? If so, does she have a sister you can hook me up with? Seriously, provide your customers with something that they want to keep. Make them want to come back. Oh yeah, quit selling your content to every webmaster that is willing to pay. All you are doing is devaluing your content and worth not to mention over exposing the model with the same thing. (Sobegirl is notorious for this.) If you have content that isn’t up to your quality, donate it to someone else who can use it who is just starting out. Goodwill goes a long way. Kharma baby! Like webmasters and female talent, take someone under your wing and show them the ins and outs of this business. Success isn’t only what you acquire, its what you pass along to those lives you come in contact with. Why was Burt Reynold’s character so likeable in Boogie Nights? He generally seemed to care about his crew and talent. He fed them, housed them, let them swim in his pool. It wasn’t until he was an asshole that his stubborn ways began to cost him money…starting to see a pattern here? Build friendships, not business partners. If the porn industry ceased to exist today, what would many of you have left? Friends are priceless. Pay your crew and talent well, but most of all PAY THEM! If the girl does an awesome job, throw her some extra cash. Sure it cuts into your bottom line but think about that inevitable future where your talent flakes and you need a quick fill in. Who do you think will be the first to show up?

Programs/Sponsors

Problem: Perhaps its the “in” thing to do these days but why do you feel the need to offer all these trips, iPods, iPhones, dates, cash prizes, etc… to your affliates? I get that they make you money. That’s cool. But don’t you think your customers are more deserving? Imagine what would happen if once a month, a customer won $5000? Or five customers won $1000? You just made a sale for life. Oh yeah, they just called their friends and bragged that that they won something cool on a web site. What do you think their friend is gonna do? He’s going to join! He gets content and a chance to win something. Because right now, Joe Customer has a choice. I can join a newsgroup service and download all the porn I want for $20/mo or I can join a site and maybe get something back. What do you think a $5000 customer would do first? I bet he extends his membership for another year. Always reward loyalty. Whether he is a customer for a month or 10 years, he is considered loyal because he gave you money for something, you gave him nothing. He gave you his business, you did not give him yours.

Solution: Price your site to reflect the economy. Many programs and their affliates are bitching that sales are down. Well duh dumbasses. Did you really expect someone with less money today compared to five years ago to continue to paying the same price? Don’t even start with the inflation argument. Everything has gotten cheaper to produce. The problem is many of you do not want to lose your margins. Better to relax your margins today rather than close your doors tomorrow. PAY your affliates. Pay those who are working their asses off so you can make money. If they make you a sale, pay them. Pay them. Pay them. Oh yeah, PAY THEM! You might not think its a big deal shaving here and shaving there, but times are tough all over. They need to eat just like you. Only they wont be eating steak but at least they still eat. Here’s another bright idea, pay some newbie who just started extra once in awhile. Do you not think an unannounced or unexpected bonus will make that affliate work that much harder to drive sales and traffic to your site? There is a reason businesses offer bonuses. It helps employee morale. It inspires employees to work harder. Without your employees, you have no business! If a girl gives you an awesome scene and its driving customers to sign up because of it, try sending her a little extra cash down the road. Do you think maybe she’ll come back later on and work just as hard? Sometime it pays to share the wealth. Quit hiding cross checked sales from your customers. There is a reason Visa charges a startup cost and it rhymes with “largebacks”. Unauthorized sales are the number reason for chargebacks with poor/lack of quality content running a close second. Stealing from your customer is a sure death knell and speaks largely about the kind of assholes that run the company.

Overall Porn Community

Problem: You are not a family. You are nothing like it was back in the 70s and 80s. Back then, friends got together to make money. Nowadays, partners who make money become friends. Seriously, have fun. Make some friends, be a family. Take care of one another.

Solution: If you create a nice circle of friends and forget that you are all competing for the same business, then success will come for your circle. Forget making success about you. Make it about your family. Party together, barbecue together, fuck each other together. Combine your efforts for the common goal…NOT MONEY…but fun. The money will or will not come. Having fun is the only thing you can control. Quit selling each other out just to make a dollar. What you lose today is nearly impossible to get back tomorrow. Have fun and get each other laid. If you have skills or services, offer them to somone else out of the blue with no expectation of anything in return. FREE? “Screw that,” you say? This is why your industry suffers at every turn. You collectively belong to the same fraternity, better yet, sorority who continually back stabs one another. Sometimes its not even about money (read Amber Lynn), its just boredom and drama queen syndrome. Be proud of the life that you chose instead of hiding in secrecy. You chose this career. It did not choose you. Stand up for your rights and the rights of your customers (read FSC). Do something for others without expectations of press coverage, releases, or even a thank you. Have an extra video or digital camera, help someone out. You can give a man a fish…wait that sucks. You can give a man a chick and he can have sex for a day. You can teach a man how to score chicks and he can get laid for life. You know where I am going with it. Volunteer your time for things outside your business. Give people a reason to associate porners with something other being a blight. Many sleazy companies do plenty of charity work and are given a free pass because of it. Before all of you start crying about doing something for free, you are ensuring future business. the RIAA and MPAA have found out the hard way what consumers want and the consumers fought back. Just like them, the adult industry will suffer the same fate at the hands of the now-educated consumer.

I am sure I have pissed off nearly everyone. But if you have read this far and are angry, read back through it. Every point I have made makes perfect sense. Afterall, the way you have done it to this point isn’t exactly working any more now is it? I am sure there is a webmaster out there giving me the middle finger right now or a female talent telling me to GFY. I am sure there is a director or producer that will have a ton of reasons for doing what they do. Same for programs. Angry as you may be, this is the truth. This is all involved are suffering. Those that have prepared well will continue to do fine. Those that haven’t, perhaps now is a good time to rethink your business model or at the very least consider what I have written and give it a try. You could always tell me to piss off and I have no clue about what I am talking about. I mean afterall, I am a former porn customer, what do I know?

Matt!