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For me, it started as a fun side project of producing low end fetish content for a guy's website. After 6 months of that, I realized that I could make cash shooting for myself as well. Over the years, it grew and grew. I now shoot for 3 video lines of my own, and run a handful of sites including my affiliate program. I now do it for the fun, the cash, and of course running around with hot women shooting kinky content is always a plus.
The internet is the most viable vehicle for me, since as a start up I was able to start making an immediate return on my product. Within minutes I can start to make cash from a new video that I put online.
I look at the online adult industry as tapping into a money network. You earn your position in it buy either providing content, running a program, or being a webmaster (at least on the very basics). Some people do just one thing, some do all. But you need all 3 to keep the network alive. Person 'A' shots the content, Person 'B' gets the content online and provides tools for webmasters (person 'C'), Person 'C', takes those tools and finds the end users who buy the content. Again, this is all a very basic explanation of what is really takes.
The gear people use is way to broad to explain, from point and shoots to near Hollywood levels.
There is a little of my 2 cents. If you want to reference me, contact me.
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