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it doesn't take rocket science to figure out that site owners make less per transaction than the affiliate that sent the sale
and on the same token it's very easy to figure out that some affiliates that send me a few sales a every day also send a few sales every day to a 100 other programs.
these affiliates run big link lists tgps review sites etc etc.... and are the 10% of your affiliate base that makes 90% of your sales
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