Couple of different things, folks..
First of all, 9x out of 10 it's the ISP because you are inherently oversubscribed somewhere between your street corner and the first real hop out on your ISPs network.
Second of all, traces in are mostly useless. You could have a 5ms trace or a 100ms trace but at the same time could open up a 100k connection on the 5ms trace or a 1000k connection on the 100ms trace. Trace routes are the lowest priority packet type in terms of how and when routers respond to those requests. Traces are really only useful when identifying a total loss in connectivity or severe packet loss.
Another more likely scenario is that its a problem with that server, perhaps its overloaded, rotating log files, having some other error... If the trace was done after 8pm EST it's absolutely not a peak time for surfing (like 11-2 EST or 4-7EST)
Lastly, Webair like every other large host is in the business of selling bandwidth. In as much as there might be some ways to "save money" buying wholesale bandwidth the larger motivation is to have good connectivity so that your clients get as much throughput as possible.
Webair, just like my company or any other reputable host, makes more money by selling as much bandwidth as humanly possible which means there is an inherent motivation to have ideal performance versus sub-par network performance for small savings.
Cheers,
Brad
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President at MojoHost | brad at mojohost dot com | Skype MojoHostBrad
71 industry awards for hosting and professional excellence since 1999
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