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As an affiliate, I'd be pissed as it's a traffic leak.
However, as a program owner/manager, they get a higher PPS for the consoles - if one doesn't convert on their code, or it's to/through a third party, there isn't a lot that I can do about that.
If it was for internal sales, as this case, there's got to be an easy way to stuff a new variable through their system to promo back; hell, if it's NATS, you retain the session data, so the affiliate should get credit. If it's under my control, my affiliates will not have to worry about leaks.
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