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How reliable are Alexa rankings?
For small websites I mean?
I've just had some little bitch start slating me on another forum saying I'm lying about conversion rates and traffic numbers because I have a low Alexa rank.
I know my own conversion rates and my traffic numbers, and I couldn't really care less about what he thinks, but it got me thinking
Just how much can we take of Alexa's rankings as gospel?
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